Why 25th February 2025 Matters for Millions – The Call to Value Social Care

On Tuesday, 25th February 2025, a powerful movement will take centre stage: the #ProvidersUnite Picnic. But this day isn’t just about gathering—it’s about taking a stand for Social Care, a sector that has been undervalued and underfunded for far too long.

Across the UK, millions of people—those receiving support, their families, carers, and dedicated professionals—rely on a system that is vital yet struggling. This must change. Social Care is an essential pillar of our society, working hand-in-hand with the NHS and Local Authorities. Yet, year after year, it faces chronic underfunding, workforce shortages, and growing pressures.

As Julie Wells-Colley, CEO of Moorview Care, puts it:

"Social Care isn’t just a service—it’s the foundation that supports millions of lives. Without proper investment, we risk losing the skilled workforce and vital services that so many people depend on."

The #ValueSocialCare campaign is about making sure our voices are heard. It’s about demanding real investment in Social Care and recognising the dedicated people who work tirelessly to provide essential support.

How You Can Help

📢 Join the social media action: On 25th February at 11:30 am, post using #ProvidersUnite and #ValueSocialCare to show why Social Care matters.

💬 Engage and amplify: Like, share, and comment on posts to spread the message far and wide.

📩 Encourage others: Share this campaign with your networks, colleagues, and press contacts—because the more people who speak up, the harder it is to ignore.

A System Fit for the Future

The future of Social Care depends on the action we take today. As Julie Wells-Colley emphasises:

"We are not just an add-on to the NHS—we are partners in care. Without proper funding, Social Care will continue to struggle, and that affects everyone, from service users to families and the wider healthcare system."

On 25th February, let’s make it clear: we value Social Care, and it’s time for real change.

📢 Will you add your voice to the movement? Join us and show why YOU #ValueSocialCare!